Director of Sales

Director of Sales

Position Summary

The Company operates 24 hours a day and 7 days a week, so operational demands require variations in shift days, starting and ending times, and hours worked in a week.

The Director of Sales is responsible for maximizing the occupancy and the average daily rate of the hotel, while upholding excellent guest service and accommodations to all guests. This position will work closely with the hotel’s preferred accounts and group reservations. The Director of Sales manages the sales effort and supports the General Manager on operational issues. This position requires excellent communication skills, both written and verbal.

Essential Functions

Reasonable accommodations may be made to enable individuals Vendwith disabilities to perform the essential functions.

• Develops and implements sales plans to accommodate corporate goals.
• Directs sales forecasting activities and sets performance goals accordingly.
• Reviews market analyses to determine customer needs, price schedules and discounted rates.
• Directs staffing, training and performance evaluations to develop and control sales program. Holds weekly meetings with sales staff to review quotas, goals and in coming groups/meetings.
• Directs promotional and marketing development and coordinates sales for targeted markets.
• Schedules all trade shows, missions and blitzes, assigning appropriate sales representative or self.
• Establishes sales territories, quotas and goals and assigns to sales representative.
• Supervises all advertising schedules and ad developments for all markets of property.
• Represents company at trade association meetings to promote hotel. Including attending trade shows and conventions.
• Delivers sales presentations to key clients in coordination with sales representative.
• ઘ નિફmmert prior clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Analyzes and controls expenditures of sales department to conform to budgetary requirements.
• Prepares periodic sales report showing sales volume, weekly sales reports, and market segment tracking report.
Compiles lists of prospective customers for use as sales leads, based on information from ad inquiries, trade shows, direct mail response, business and trade journals and other sources.
• In charge of all tour operator contracts. Responsible for developing, maintaining and growing this market segment for the hotel.
• Makes outbound lead follow up calls to potential and existing customers by telephone and in person to qualify leads and sell hotel services.
• Handles inbound sales lead calls to convert calls into sales.
• Formulates and implements plans for soliciting business.
• Consistent professional and positive attitude and actions when communicating with guests and associates.
• Ensure maintenance problems are promptly reported through proper channels.
• Comply with all company policies and procedures.
• Practice safe work habits and comply with sanitary, safety, security and emergency procedures.
• Write shift reports including reports on any incidents of theft, accidents or injuries when assigned.
• Attend department meetings as scheduled.
• Respond to guest requests, concerns and problems to ensure guest satisfaction.
• Report any incidents of guest dissatisfaction or other matters of significance to manager so that corrective measures may be taken.
• Any other tasks/duties as requested by management.

Qualifications

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