Eric Fowler

Eric R. Fowler                                                  SALES & MARKETING EXECUTIVE

ericreedfowler@gmail.com · linkedin.com/in/EFowler-CEBS                           512-965-4087 · Austin, TX 78613
Strategic, innovative executive with extensive sales, marketing, and business development experience, recognized for exceeding corporate goals in highly competitive markets. Analytical professional skilled in developing new products and services, expanding markets, and exceeding sales targets, credited with successfully navigating businesses through periods of both challenging and accelerated growth. Collaborative communicator focused on building top-performing teams and productive client relationships to drive change and enhanced profitability. Areas of Expertise include:

Strategic Planning & Forecasting
Value Proposition Development
Revenue & Profit Growth
Business Development
Product Differentiation
Project Management
Sales Planning & Marketing

Partnerships & Alliances
Staff Training & Leadership

Client Relations
Problem Resolution

Process Improvement
EXPERIENCE & NOTABLE CONTRIBUTIONS

FRINGE BENEFIT GROUP, INC. · Austin, TX · 2014– 2017

A leading provider of benefits solutions for government contractors, retail, hospitality and staffing firms
Regional VICE PRESIDENT

Planned and implemented long-term benefit product strategy, sales forecasts, and budgets, conducting analysis of sales and financial data to ensure alignment with corporate objectives, quantifying success and reporting financial results to the management team. Developed and managed sales opportunities, relationships with providers and brokers by analyzing prospect needs and using consultative selling skills to convey ROI and savings. Managed multi-channel marketing, with accountability for effectiveness and creative content while negotiating to add new strategic partnerships with trade organizations and distribution networks.

KEY ACCOMPLISHMENTS:

·      Grew medical and ancillary product line revenue to $12M+ annually from less than $1M by effectively synthesizing the firm’s value proposition, developing new distribution channels, and replacing lost revenue

·      Developed  successful partnerships with key  brokerage firms, payroll  service providers (Foundation Software) and trade associations (ABC, IEC, CFMA) that sustained firm’s growth

·      Improved salesforce performance to support company sales objectives, exceeded personal quotas, and negotiated win/win solutions by implementing effective training and coaching for a geographically dispersed team

·      Increased penetration of target markets and enhanced firm branding and recognition through implementing prospect engagement campaigns in concert with strategic partners

·      Improved sales and customer satisfaction by hosting webinars and conducting in-person presentations and consultative selling activities with key mid-sized and large prospective corporate clients

The Boon Group · Austin, TX · 2009 – 2014

The Boon Group® is a full service employee benefits company, dedicated to finding affordable and usable health care since 1982.
Director of Sales

Managed direct sales force (12 RSD’s), the marketing, product development and overall business strategy for Boon’s primary and ancillary target markets to ensure attainment of company sales, revenue and profitability goals. Created and cultivated strategic partnerships with benefit carriers, brokers and consultants through consistent contact, professional meetings with groups, responsive communications, problem resolution and exceeding customer expectations.

KEY ACCOMPLISHMENTS:

·      Guided sales team through ACA transition from selling limited benefit plans to Major Medical

·      Exceeded established sales goals in the first year after transition by 125%

Eric R. Fowler

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KEY ACCOMPLISHMENTS (continued):

Increased channel partner sales by 500% from 2011-2013
Effectively modified the sales and service model to achieve  a 200% increase in repeat business sales from 2011-2013
Successfully implemented Salesforce CRM improving efficiency and augmenting reporting capabilities
FRINGE BENEFIT GROUP, INC. · Austin, TX · 1994– 2009

Vice President, 2001-2009

Planned, negotiated and implemented Fringe Benefit Group’s own turn-key benefit platform created to assist the company’s clientele become more competitive and profitable while ensuring compliance with all federal, state and local labor regulations. Established and advanced sales opportunities, relationships with benefit providers and advisors. Mentored and trained sales team, account managers and other internal departmental personnel to provide consistent, responsive communication and customer service to ensure growth, retention and cross-selling goals were met. Consulted and collaborated with small and mid-size enterprises to determine their unique problems, issues and concerns and recommended a benefit package that would meet goals, solve problems and ensure a successful benefit implementation.

KEY ACCOMPLISHMENTS:

Responsible for sustained growth and sales revenue by increasing annual sales from $12M to $75M
Piloted development of the company’s first in-house front-end health administration unit
Led sales team in sales production, attaining 120 new groups from 2004-2008
Increased broker contracting over 200% during tenure
Achieved Presidents Council ranking (40 new groups written per year) 2004-2008

Regional Sales Director, 1994-2001

Managed a sales territory consisting of 8 western states by building and maintaining relationships with benefit brokers, agents, industry trade organizations, CPA’s, attorneys and other key channel partners with clientele performing small, medium and large construction projects within the geographic area.

KEY ACCOMPLISHMENTS:

Successfully exceeded sales and marketing goals every year and led sales team in sales production 6 out of 7 years
Grew territory from by 300+%100 accounts to over 300
Qualified for Presidents Council ranking every year (Top sales producers)

EDUCATION & TRAINING

Bachelor of Business Administration-Marketing
Southwest Texas State University | San Marcos, TX

Certifications
·         Certified Employee Benefit Specialist, CEBS
·         Group Benefits Associate, GBA
·         Retirement Plans Associate, RPA
·         Life/Health Insurance (Multiple States)
Technical Skills
Windows, MS Office, Internet Explorer, CRM tools (Dynamics, Salesforce)